This great 1-hour training was hosted by We Own It and led by Jeff Cappella at Resource Media; Jeff has decades of media and communications experience. It focuses on the basics of developing an effective story pitch and communicating with reporters. We looked at tips for enticing attention as well as nuts and bolts of crafting your correspondence. We also discussed when (or when not) to seek attention in the first place. There were some great questions and feedback from the participants at the end. Here's the link and the video is embedded below.