In late 2018, We Own It hosted a 3-part webinar series on Facebook with internationally renowned social media strategist Beth Becker of Becker Digital Strategies including Facebook Best Practices, Effective Facebook Groups, & Using Ads and Promoting Posts. Beth's bio and the recordings are below.
Beth Becker, President, Becker Digital Strategies
Beth brings 20+ years of communication and marketing background to politics where she has consulted for numerous House campaigns, non profits and unions. Beth travels the country doing 2 and 3 day digital organizing trainings and working with clients on implementing a digital strategy that respects their organizational goals. As a contributing blogger at epolitics.com and avid activist, Beth shares her knowledge to help the progressive movement use digital with offline to win. In her downtime she can be found at the nearest shoe store, a Nats game or country concert.
Facebook Best Practices
This webinar covered best practices for using Facebook including an overview of the algorithm, example posts and more.
Effective Facebook Groups
Learn how to get the most out of your Facebook group from growing your group, to engaging in discussion and activities (like WatchParty) with group members, and furthering your campaign via a Facebook group. It also covers the difference between a Facebook Group and a Page.
Using Ads and Promoting Posts on Facebook
Learn why you should never click on "Boost Post" and how to get the most out of your Facebook posts and ads. (Note that Facebook ad options have changed some of the options since this recording, so you may not be able to do all of the things with targeting that were available in late 2018)